In 1968 David Caminer and John Pinkerton (who were responsible for the world's first business computer, the LEO I, and who were directors of English Electric Computer) decided to fund research into a project to build inherently user-friendly computers and it was estimated that the market for such systems would be several hundred million pounds a year.
However, as a result of the government inspired merger to make the UK computer industry more competitive, ICL was created, and the project was closed down with no serious attempt to assess the successful research into CODIL which had already been carried out.
This was, of course, about 10 years before the first personal computers, and it is interesting to speculate what might have happened if the research had not been so rudely interrupted. Perhap the UK based idea would have been successful and the first personal computers would have been inherently friendly. This would have meant that there would have been no need for the hard to use MS-DOS operating system - and no one would have heard of Microsoft.
An account of what happened has been prepared for the archives of the LEO Computer Society
To see how the idea of a user-friendly computer originated read
In fact the research was restarted on an unfunded basis for a number of years and a recent reassessment suggests that the original proposal was actually modelling how the human brain works. For more inrormation see: